PInterest is a very popular social media app gracing the internet a decade ago (Jan 2010). The application, for some time, was viewed as a collage-magazine geared toward women, however, Pinterest has many features that cater to all audiences. This makes it an excellent platform for online businesses to create and present engaging content that makes a direct funnel to sales. All of the features Pinterest offers business owners can be found here. Here is a summary of the most beneficial features:
From “Pin” to “Paid”
Yes, many social media platforms allow you to make your posts with higher engagement into paid advertisements, however, the simplicity of gaining revenue before making that pin into an ad is much higher. Regardless of follower count or post type, you can link your post directly to the item or service to be purchased (or any other link on your site). This has a few benefits. The first being the ability to advertise smarter without spending any money. Secondly, you customers get to where you need to make a sale much faster. Lastly, you are able to see what post carriers through to a purchase before investing any of your advertising budget.
Content Shopping
People go to Pinterest to look for ideas and very specific items. This is an advantage for online business owners who have a niche product lineup. Instead of just searching for and then “liking” an image of an item, your customers are actually shopping. Pinterest boasts the majority of their weekly users make purchases based on what they’ve seen on the platform (source). Presented properly, your products can make a simple search into a fulfilling shopping experience.
Assisted Curation
Like many, creating content that properly displays your brand can be difficult, especially across so many platforms. Pinterest provides many tools and tips to help you develop your content to be compelling and display your brand in the best way to their users. They offer step by step advice on how to structure a post and even explain how to be use each post format. Along with your own brand guidelines, you will easily be able to initiate a brand relationship with your customers.
Pinterest continues to grow and add amazing features that will definitely benefit business owners. Taking some time to learn the features and educating yourself on advertising through the platform can make Pinterest an even more powerful marketing tool.
