Staying ahead of the curve in your industry can give you a competitive edge. You can have access to the latest products to provide to your customers. You can understand how to market your services to offer the most recent knowledge. With new information about your industry, your advantages increase tremendously, but how do you get this information? Let’s find out!
Google Trends
Google Trends is a website that pulls the most popular searches from across the web. All you have to do is search and term and Google presents how regularly the term is searched. How is this useful? You can incorporate Google Trends into your marketing strategy to make better campaigns. For instance, if you sell cosmetics, “Cherry Lip Gloss” is searched nearly twice as frequently in California as in Florida. This allows business owners to closely target the most recent trends in specific areas.
Monitor Large-Touch Companies
This may sound like an obvious one, but by monitoring the big businesses that many people interact with daily (think Apple, Facebook, and Amazon), you can determine the impact it has on your business. A great example of this is when Amazon introduced Alexa. Many other businesses noticed that the voice-powered device would change the way many people interacted with their surroundings. These companies then incorporated Alexa into their own products to increase appeal. You can do the same with many of your own products and services in your industry. Look at how the larger companies market “revolutionary” concepts and determine how you can model services and products to align with those things. An easy way to do this is by using the next step.
Curate Your News-feed for Updates
There are several apps that allow you to choose keywords which you can then receive updates on industry trends. Companies happily push out new information so that they are at the forefront of their industry. You can get that new information in real time so that you are always aware when providing information to your customers and team.
