You have the drive to start a business, but you see the market it a bit saturated. It can be a little difficult, but here are 3 ways to make your business different.
1. Provide Different Service
Let’s say other business in your industry typically provide customer service via phone. This may not be the a bad thing, but it may also be an option less preferred by some customers. By adding a chat feature to your site, you can enhance the customer experience and capture those customers who would otherwise leave the site.
2. Target An Untapped Location
As an online business owner, you can determine what areas you reach with proper marketing and advertisement. Do your research and target the areas that are not so popular in your industry and find ways to appeal to them. Just because they haven’t been popular in the past, doesn’t mean they are uninterested. They may just need to be approached differently.
3. Pair With Uncommon Product or Service
Most businesses are quite predictable when it comes to what they offer. Web designers often offer graphic design and personal trainers often do group training. Let’s say they mixed it up a little. A web designer could offer accounting services as well and target business while also offering financial services. This can win customers due to the added benefits of choosing that business.
